In Malaysia, microenterprises contribute to almost 80% of the national business establishment.\r\nWhile studies have consistently reported information technology plays an important role in\r\nflourishing business operations, the majority of microenterprises in Malaysia still have not\r\nutilized the IT to its full capacity. In this case, two significant factors have been recognized; lack\r\nof IT skills and knowledge and the degree of the IT application complexity. Therefore, to\r\nencourage consistent IT adoption among this group, a unique approach based on SOPHIE\r\nclinical therapy method was proposed as an intervention program. However, since adopting the\r\nclinical approach is different from a regular IT training and is not a common IT adoption\r\ntechnique, a situational analysis should be conducted to understand the specific issues of the\r\nmicroenterprises. Hence, personal interviews, observations and document reviews of clinical\r\ntherapy practice were conducted before the appropriate approach is designed. Components of\r\nSOPHIE method were then identified and mapped into the new IT therapy conceptual model.\r\nThe model can later be used as a business solution to improve the productivity of\r\nmicroenterprises.
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